Gift Card Fulfillment Trends

On-Line Gift Card Fulfillment Trends


Marketing & Communications
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TAGS:   card fulfillment, trends


Al Rausch appointed President of Travel Tags Inc.

INVER GROVE HEIGHTS, MN – Travel Tags, Inc. today announced the appointment of Al Rausch as president.

Mr. Rausch brings more than 20 years of industry experience to his new role and has a strong background in leadership, operations, business development and growth strategy.

“Al is the ideal leader for our organization,” said Curtis Mohr, executive vice president at Taylor Corporation, Travel Tags’ parent company. “His broad experience is well suited to help convert the deep engineering and manufacturing disciplines at Travel Tags to continued growth within both current and new markets.”

Rausch’s impressive track record includes building company operations from the ground up, growing revenues in mature categories, and successfully bringing new products to market.

“I am excited to join such a recognized leader in the card manufacturing industry,” said Rausch. “As we continue to uphold a stellar reputation for quality, service and innovation in our core markets, I look forward to seizing additional opportunities in markets that may be unfamiliar to us today.”


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TAGS:   Al Rausch, card fulfillment, card manufacturing, card services


GCN Education Committee Members Make History with “Gift Card 101: In Store Overview”


The Gift Card Network Education Committee, chaired by Powerhouse Brands and Travel Tags, has published 28 pages of designed, peer-contributed content focused on giving tips and advice to merchants looking to build a gift card program. This member-created piece is the first purely educational content contributed by a diverse group of companies within the gift card industry.

The first installation, "In Store Overview" encompasses the best way to create and merchandise fixtures, utilize promotions and signage, train field employees, minimize fraud, and create and utilize design and materials for gift cards."

The Education Committee is made up of a number of companies that offer gift card products and services who are interested in educating their community on a variety of subjects. In order to create the information for Gift Card 101, the GCN Education Committee collects member advice and opinion. They write and collaboratively edit copy, then the content is designed, produced, and published by media partner Powerhouse Brands. Future planned installations include Gift Card 101 for other gift card subjects, such as B2B, online, third party sales, and card production.

About Gift Card Network:
The Gift Card Network is a community of gift card industry members that connect, collaborate and contribute through a highly specialized online platform, events, and group discussions. Members identify and create media and information around education, challenges, and potential solutions to help the industry move forward. Find out more at

About Powerhouse Brands Consulting LLC:
Powerhouse Brands Consulting is a gift card focused consulting firm, specializing in helping companies within the gift card industry identify their best opportunities and execute them. With experienced consultants from a variety of industries, Powerhouse Brands can educate, plan, and run any aspect of merchant gift card programs including business and strategic development for in-store, online, B2B, and third party channels, and can bring valuable insight and opportunities to other companies that work with these merchants. Find out more at

651 288 8470

TAGS:   card fulfillment, card manufacturing, card services, Gift Card Network Summit