We're honored to have been chosen "Best of Class" in the Cards category at the 2017 Star of Excellence Awards presented by Print Industry Midwest for the Merry & Bright Holiday Pack! This piece, completely designed and produced by Travel Tags, Inc., served as the company holiday card for the 2016 season. Customers and vendors received this multi-piece pack as a way to thank them for their continued service, to enjoy the holidays, and to remind them of the various printing capabilities and services TTI provides all year round.
For a complete list of PIM Star of Excellence 2017 winners, check out the May issue of Graphic News.
TTI wanted their card to be fun and festive but also demonstrate some of their capabilities. As a gift card manufacturer, we decided to demonstrate several of our various printing capabilities and services: in-house design, card manufacturing with scent, lenticular design and print, and digital printing. When customers opened up their holiday card, they were pleasantly greeted with the scent of rustic pine.
Next, we decided to design the card/carrier piece. Our design team wanted to carry a rustic, classic design throughout all of the elements of the pack. Using craft paper with hand lettered elements kept it fun but neutral. Along with the card/carrier was a lenticular (3D motion) ornament to hang on their tree, as well as some gift tagss for them to use in their gift wrapping.
MEDIA CONTACT:
JEFF HORST, Creative Director
JJHorst@traveltags.com
651.288.8494
Gift cards are supposed to make gift-giving simpler, reducing the need to worry about the recipient’s tastes and what specific items he or she might already have. But not all gift cards are created equal, which might help explain why nearly $1 billion in value went unused in 2015, despite gift cards being the most popular type of present for the ninth consecutive year.
So in the interest of helping you find the best gift cards for any occasion – whether a birthday, holiday, graduation, etc. – we [WalletHub] compared the 50 most popular options across five major categories: 1) card popularity; 2) average discount; 3) average resale value; 4) retailer appeal; and 5) shipping fees.
1. Amazon Gift Card
2. Visa Gift Card
3. iTunes Gift Card
4. American Express Gift Card
5. Walmart Gift Card
6. Target Gift Card
7. Starbucks Gift Card
8. Google Play Gift Card
9. Netflix Gift Card
10. eBay Gift Card
[Check out the rest of the TOP 50 list at WalletHub.com and the Methodology behind this year's findings]
Source: wallethub.com, November 10, 2016 - by John S. Kiernan
MEDIA CONTACT:
KATIE SINSKY | MARKETING DEPT.
651 554 8533
KRSinsky@traveltags.com
Amazon, Google, DHL and Walmart are all working on the supply chain of tomorrow, including package handling and delivery. And although the future looks somewhat different to each of them, all four know they want aerial drone technology to be part of it.
Driving their interest in drone package delivery is the possibility of super-fast shipping—as in next half-hour rather than next day—which in turn relates to the growth of e-commerce and consumers’ changing expectations for what constitutes timely delivery.
Online shoppers clearly are interested in getting their purchases as quickly as possible. In a 2016 survey conducted by Walker Sands Communications, 79% of respondents said they would be “very likely” or “somewhat likely” to request drone delivery of their package if it could be delivered within an hour. Of the 1,433 U.S. consumers surveyed, 26% expected to order their first drone-delivered package “in the next two years,” and another 30% said “in the next five years.”
In addition, 73% of Walker Sands’ survey participants said they would pay up to $10 for a drone delivery. Although the economics of drone delivery have not yet been worked out, robust delivery fees could help offset operating costs.
Minimizing the time it takes to get products from a warehouse to consumers is a key benefit of drone delivery for e-commerce companies. Amazon has publicly stated that the goal of its Prime Air service, which will use aerial drones, is to get packages to customers in 30 minutes or less—on-demand delivery, essentially.
Amazon Prime Air has tested drone prototypes designed with, for example, a small cargo bay or an external bin for carrying packages. In all cases, the packages loaded onto Amazon’s drones are on the small side, weighing no more than five pounds; the drones would be able to fly 10 miles or more to make a delivery.
The company reportedly has been testing its drones in Canada, the United Kingdom and the Netherlands. Amazon declined to comment for this article.
Separately, DHL has been testing drones for the delivery of express and emergency items and/or deliveries to difficult-to-reach areas, such as islands and mountaintops. The company completed a three-month test of its Parcelcopter 3.0, a tilt-wing aerial vehicle, in the Bavarian Alps in early 2016.
The test incorporated DHL’s automated Skyport cargo loading and unloading system. Local customers who wished to send a package by drone between the trial program’s two stations simply inserted their package into the Skyport, and the item was loaded onto the drone. Most of the packages contained sporting goods or medicine.
Google, though its Project Wing program, also has been testing drones. One of Google’s delivery models combines aerial drones with rolling, earthbound robots—the aerial vehicles transfer packages to the robots on the ground (also see “Down-to-earth drones tackle the ‘last mile’”). The company previously had tested a drone that lowered packages, on a tether, directly to the ground. Google, which has shied away from publicity about Project Wing, had no comment.
Continue reading at www.packagingdigest.com
Source: Packaging Digest, August 10, 2016 -- Kate Bertrand Connolly
MEDIA CONTACT:
KATY LASEE | MARKETING DEPT.
651 554 8533
KRLasee@traveltags.com
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